Kevin D. Durham

  • Storyteller, Designer & Tech Enthusiast

About Me

Learn more about my skills and career goals

Hi, I'm Kevin

I’m an evolving black marketing professional looking to gain expertise in both UI design and digital marketing. 

I’m a born and raised Washingtonian, looking to expand my roots to the West Coast. I am a nutrition, fitness, and tech enthusiast.

Digital Advocate

I am a lover of all things technology, from Ed- Tech companies like discovery education to consumer goods titans like Apple. I am interested in pursuing a career in tech.

I received my Bachelor’s of Science in Business Administration specializing in Marketing and Operations from Georgetown University in May 2019.

Photo by Diego PH on Unsplash

I am passionate about my work

I wholeheartedly throw myself into every role and project I undertake. I give my all to my team, my projects, and take pride in creating a beautiful result.

Continuous Innovation

I am a certified life long learner. There is always something new to learn, and I am always willing to jump headfirst into the challenge. Whether it be coding, a new recipe, or a new art project, I am ready!

Frameworks come first

I love order and processes. If one doesn’t exist, I can craft it. If one is in place, I optimize it. I love process optimization and living my life through an excel spreadsheet.

Creativity matters

I try to bring creative thinking to everything I do. Life is as fun as you make it, so I enjoy bringing the aspects of design and analytics into everything that I do. 

One Dream, Many Paths

West Coast Bound

I have a continuous professional conquest to expand my roots and venture across the country to progress my professional journey.

I am open to learning more about potential work and collaborative opportunities if you’re interested, I would love to chat.

My Strengths at a glance

My Strong Points

I specialize in launching digital campaigns across multiple channels and providing analytics for refinement. I enjoy creating and sharing content via email, social media and blogs. From that content I then utilize marketing intelligence tools to understand critical insights and guide key decisions.

Graphic Design
Data Analytics
Social Media
Marketing Strategy

My Professional Experiences

I've done A lot, but I am just getting started

I’ve been working since I was 14 to help build myself a better life and future. Turns out I liked it.  I enjoy the hustle and bustle of work whether it’s in an office or remote setting. Getting agenda items done and checking them off my list is my definition of catharsis.

I’ve had multiple roles in digital marketing ranging from content creation to deployment and analysis. I hope to one day branch further into UI and UX and am looking for opportunities to explore this side of my skillset.

Discovery Education
Digital Marketing Intern
2020 - Present

Selected to participate in a 6-week internship program focused on business development for the CEP division of Discovery Education. Assisted with the development and implementation of lead generation tools including the creation of newsletter templates, competitor analysis and website audits.

  • Completed competitive analysis and web audits providing insights for improving digital channels.

Liquidity Services
Sales and Marketing Specialist
2019-2020

Managed CRM for global workforce comprised of 150+ active users, including creation of custom reporting, employee onboarding, email marketing campaign execution, and data governance.

  • Led cross-functional effort to establish seller email marketing process across content marketing and sales, helping to generate over $50K in GMV during first 90 days in position.
  • Administered formatting and deployment of marketing emails across various industries while implementing email best practices to optimize performance.
  • Established dynamic review process, increasing efficiency of email marketing campaign deployment across multiple business verticals.

Hatch Apps
Marketing Manager
2019

Drove repositioning effort for entirety of organization, including refocusing all digital content, providing outbound support for sales team, and revising internal inbound marketing strategies to increase lead generation efforts.

  • Increased digital traffic to website by 10% through search engine optimization and launching accessory content refocusing campaign.
  • Spearheaded internal content creation support for Vice President of Marketing, including creation of copy for bi-weekly newsletter campaigns, web pages, and e-books as well as design and production of various graphics for digital platforms that increased social media engagement and inbound lead generation.
  • Managed HubSpot implementation for both inbound leads and sales support, including development of workflows and managing user journeys to support greater sales team, reducing lead time between marketing campaigns and improving cross-team workflows.

Georgetown University
Marketing Assistant
2018-2019

Developed and implemented digital content strategy to solidify central brand image and increase engagement on digital platforms, including creating social media calendar to highlight team and 10+ spaces

  • Implemented and executed maintenance schedule for program’s website utilizing Drupal, ensuring brand consistency and maintaining content lifecycles.

Georgetown Universty
Recruiting Assistant
2018-2019

Assisted with the creation and deployment of industry based newsletters while providing logistical assistance for on site events.

  • Curated and authored weekly newsletters for business and creative industries to over 15,000+ active readers.
  • Assisted with the graphic design for various center initiatives and event promotion, including the creation of reports for center donors and sponsors.

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Photo by Jonathan Riley on Unsplash

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