Resume

Since 2011

A journey that’s just starting.

I’ve been professionally active since the age of 14, when I started my first internship at Fannie Mae in their Corporate Resiliency department. Since then, I have embarked on a campaign to develop myself as a marketing professional and data analyst. I attended Georgetown University’s McDonough School of Business as an undergraduate, where I earned my Bachelor of Science in Business Administration with a focus on Marketing and Information Management. I am currently Marketing Manager at Hatch Apps, where I lead all marketing efforts for the company.

Education

Georgetown University

McDonough School of Business, Marketing 2019

Don Bosco Cristo Rey High School

Outstanding Graduate Award, Cum Laude 2015

Hatch Apps, Marketing Manager

• Lead repositioning effort for the entirety of the organization refocusing all digital content, providing outbound support for sales team and revising internal inbound marketing strategies to increase lead generation efforts.

• Responsible for the creation and implementation of all digital content, including website design, social media management, and digital ad content.

• Increased digital traffic to website month over month by 10% through search engine optimization and launching an accessory content refocusing campaign.

Georgetown University, Recruiting Team Assistant

• Curated and authored multiple weekly newsletters for business and creative industries to subscriber lists of over 15,000+ active readers. Led testing efforts to discover what content is salient for readers.

• Assisted with the production of collateral for various center initiatives and event promotion, including the creation of reports for center donors and sponsors.

Hatch Apps, Marketing Associate

• Provided content creation support for VP of Marketing, including the creation of copy bi-weekly newsletter campaigns, web pages, and e-books as well as the design and production of various graphics for use on digital platforms.

• Assisted with the creation of multiple templates and design elements, including a report and sales proposal template for communications with potential clients.

• Manages HubSpot implementation for both inbound leads and sales support, including the creation of workflows and managing user journeys.

Georgetown University, Content Creation Assistant

• Developed and implemented a digital content strategy to solidify a central brand image and increase engagement on digital platforms, including the creation of a social media calendar to highlight our team and 10+ spaces.

• Provided maintenance to the program’s website utilizing Drupal to ensure brand consistency and ensuring the most relevant contentwas displayed for potential clients.

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